Kao, Hong, Perusse, Sheng: Turning Silicon into Gold

Turning Silicon into Gold: The Strategies, Failures and Evolution of the Tech Industry is an accessible collection of case studies about the rise and fall of some major technology companies mainly from the iconic Silicon Valley. Covering a wide range of topics from brilliant strategic moves, but also utter failures, up to viral marketing campaigns, innovation and philosophic aspects of technology, this book can serve as food for thought for managers, entrepreneurs, students and consumers alike.

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Daniel Kahneman: Thinking, Fast and Slow

In his book Thinking, Fast and Slow Daniel Kahneman offers a fascinating insight on how the human mind works. The book presents Kahneman’s understanding of judgement and decision-making and is underpinned by a rich collection of psychological discoveries, some being his own achievements, others signed by other scientists.

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