Kao, Hong, Perusse, Sheng: Turning Silicon into Gold

Turning Silicon into Gold: The Strategies, Failures and Evolution of the Tech Industry is an accessible collection of case studies about the rise and fall of some major technology companies mainly from the iconic Silicon Valley. Covering a wide range of topics from brilliant strategic moves, but also utter failures, up to viral marketing campaigns, innovation and philosophic aspects of technology, this book can serve as food for thought for managers, entrepreneurs, students and consumers alike.

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